Malaysia has officially entered the electric vehicle (EV) market with the launch of its first locally-assembled EV, the Proton e.MAS 7. The unveiling took place at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur on December 16, 2024, with Prime Minister Anwar Ibrahim officiating the event. This milestone reflects the government’s commitment to electrification, aligning with its goal for EVs to make up 20% of new vehicle sales by 2030.
Proton e.MAS 7: A Game-Changer for Malaysia’s EV Industry
The e.MAS 7 is a product of Proton’s collaboration with Chinese automotive giant Geely. It will be manufactured at Proton’s Tanjung Malim, Perak facility, marking a significant step in Malaysia’s automotive development. The introduction of this model is expected to enhance Malaysia’s position in the regional EV industry, competing with international brands such as Tesla and BYD.
Credit: Proton e.Mas
Key Features and Pricing
- Battery & Range: The Proton e.MAS 7 is expected to offer 310 km to 410 km of range, with battery options between 30.12 kWh and 40.16 kWh.
- Pricing: The base model starts at RM105,800 (~$23,700), while the premium variant is priced at RM123,800 (~$27,700).
- Technology & Performance: Proton has incorporated smart connectivity features, advanced driver assistance systems (ADAS), and improved aerodynamics to enhance energy efficiency.
Credit: eCentral.my
The Road Ahead: Future Proton EVs
Following the e.MAS 7, Proton is expected to introduce another EV, the Proton e.MAS 5, in 2025. This model will be based on the Geely Xingyuan platform and is aimed at offering a more affordable alternative while maintaining competitive battery performance.
Credit: paultan.org
Impact on Malaysia’s Automotive Sector
The launch of the e.MAS 7 is seen as a major boost to Malaysia’s National Automotive Policy (NAP), which aims to drive the growth of EV manufacturing and infrastructure. Proton’s entry into the EV market will also generate new job opportunities and encourage more local suppliers to transition towards electric mobility solutions.
With Proton’s strategic push into the EV market, Malaysia is poised to become a key player in the Southeast Asian EV industry. Whether this move will help Proton establish itself as a leader in the region remains to be seen, but it certainly marks the beginning of a new era in the nation’s automotive landscape.
