Asia Automotive Award 2024: Successfully Establishing Prestige in the Automotive Industry

PUTRAJAYA, 14 January 2025 – The 4th Asia Automotive Award, held at the esteemed Putrajaya Marriott Hotel, was a tremendous success, drawing over 500 industry leaders from across Asia, including Malaysia, Singapore, Thailand, Korea, Indonesia, China, Japan, and the Philippines. The event honored the outstanding achievements of 70 individuals and organizations, acknowledging their vital contributions to shaping the future of the automotive industry.
Distinguished guests, such as Tengku Dato’ Setia Putra Alhaj Bin Almarhum Tengku Bendahara Azman Shah Alhaj and Yang Amat Dihormati Tengku Indera Pahlawan Diraja, were present to witness a night of celebration, where excellence was recognized in 19 categories across eight key areas: Product and Service Quality, Leadership, Manufacturing, Green Initiatives, Technology and Digital Innovation, Customer Experience, Industry Collaboration, and Special Achievements.

Among the notable award recipients were Datuk Yoshihiro Uehara, who was honored for his Outstanding Achievement & Contribution to the Automotive Industry. MAYBANK received the prestigious Automotive Financing Excellence Award in the EV Segment, while Smart Mobility Sdn Bhd was recognized for its excellence in Automotive Service/Maintenance. Miji Kang from Korea was named Automotive Icon of the Year, and Thitipat Rattanabunditsakul from Thailand was celebrated for his outstanding achievements in Automotive Racing.
The selection of winners was overseen by a distinguished panel of 13 audit board members, consisting of influential industry leaders and experts. This esteemed group thoroughly evaluated all nominations to ensure the most deserving individuals and organizations were honored. Key members of the panel included Anohtai Eamlumnow (Thailand), Executive Committee/Chief Production Officer of Grand Prix International; Jim Ming-Qin Ye (China), Founder of Beijing Goldenport Motor Park; and Prof. Dr. Seo Kyu Won (Korea), Director of International Affairs at the KOREA Motorcycle Federation.
“The Asia Automotive Award represents more than just a trophy; it serves as an inspiration for future automotive leaders across Asia. By honoring these remarkable individuals and organizations, we set new benchmarks for excellence that foster innovation and progress in the industry,” said Por Boon Kuan, Organizing Chairman of the 4th Asia Automotive Award. “These awards also underscore the global impact of the Asian automotive sector. By celebrating innovation, sustainability, and leadership, we demonstrate to the world that Asia is primed to spearhead the automotive revolution,” he added.

This year’s event introduced a new symbol of achievement: “The A Symbol: A Legacy Cast in Steel.” Representing the Asia Automotive Award, “The A” signifies the region’s commitment to excellence and symbolizes the industry’s transformation from internal combustion engines to electric vehicles and beyond. Each meticulously crafted trophy weighs 2.8kg and serves as a testament to the passion, precision, and innovation driving the industry. With its unique serial number, each trophy adds an exclusive touch, commemorating the remarkable accomplishments of the award recipients. More than just a trophy, “The A Symbol” represents a legacy—a reminder of the continuous evolution of the Asian automotive industry and the dedication, vision, and determination that have propelled it forward. The 4th Asia Automotive Award expresses its gratitude to CNC Innovations Sdn Bhd for their invaluable support in creating this magnificent symbol of achievement, which stands as a testament to the progress and commitment of the industry’s leaders.
The air was filled with excitement as pre-Chinese New Year celebrations began, showcasing a lively display of tradition. Guests gathered to partake in the cherished ritual of tossing yee sang, a colorful salad that symbolizes abundance and prosperity. Laughter echoed throughout the room as everyone eagerly tossed the ingredients into the air, chanting well wishes for the year ahead. The festive energy peaked with a mesmerizing lion dance performance, where the rhythmic drumming and vibrant colors added to the celebratory atmosphere.
The 4th Asia Automotive Award serves as a crucial platform for recognizing and celebrating the outstanding achievements that are driving innovation and shaping the future of the Asian automotive industry. For more details, visit www.asiaautomotiveawards.com.