China’s Chery Automobile is taking showroom experiences to the next level with the launch of Mornine, a cutting-edge humanoid robot now operating as a smart sales consultant in Kuala Lumpur, Malaysia.
Mornine isn’t just a fancy gadget — it’s a full-service assistant powered by Deepseek’s advanced AI language models, capable of holding natural conversations in multiple languages. Whether you’re looking for a car tour or have a ton of questions about the latest models, Mornine’s got you covered with personalized, real-time responses.
What sets Mornine apart? It’s not just about talk — it sees, listens, and reacts. Thanks to multimodal sensing, Mornine can pick up on human gestures, voice commands, and even environmental cues like showroom lighting and movement. Equipped with high-precision bionic limbs, the robot moves with human-like fluidity, offering handshakes, guided pointing, and even smooth walking alongside customers.
Even better, during peak hours, Mornine can team up with other robots to manage the crowd, making your car-shopping journey smooth and futuristic.
Right now, Mornine is also stealing the show at the 2025 Shanghai Auto Show, greeting visitors at the OMODA & JAECOO stand, where it highlights Chery’s latest New Energy Vehicle (NEV) lineup. Visitors are lining up not just for the cars but to meet Mornine — the future of automotive retail.
Chery’s move reflects a bigger trend: blending robotics, AI, and real-world customer service into one seamless experience. With innovations like Mornine, the dealership of the future might just look more like a sci-fi movie — and we’re here for it.
