5th Asia Automotive Award Makes Regional Debut in Bangkok, Strengthening Asia’s Automotive Collaboration
Bangkok, Thailand – 17 January 2026
The 5th Asia Automotive Award (AAA) marked a significant milestone in its history as the prestigious ceremony was held outside Malaysia for the first time, with Bangkok, Thailand, selected as the host city. Organised by AsiaAuto Venture Sdn. Bhd. (AAV) and hosted by Grand Prix International Public Company Limited, the regional debut underscores the Award’s expanding role in uniting Asia’s automotive and mobility ecosystem.
Held under the theme “Driving the Future of Asia Automotive Business Together,” the 2025 edition brought together automotive leaders, manufacturers, suppliers, aftermarket specialists, technology providers, and motorsport stakeholders from 12 Asian countries, including Malaysia, Thailand, Japan, South Korea, China, Vietnam, Indonesia, Singapore, the Philippines, Cambodia, Myanmar, and Mongolia.
The black-tie awards ceremony and gala dinner took place at the Viphavadee Ballroom, Centara Grand CentralPlaza Ladprao, welcoming senior executives and decision-makers from both the four-wheel and two-wheel automotive sectors. The evening blended international prestige with Thai cultural heritage, highlighted by a traditional Khon performance, offering guests a uniquely local yet globally relevant experience.
The event was graced by Guest of Honour, Mr. Supakit Boonsiri, Director General of the Office of Industrial Economics, reflecting the importance of collaboration between industry and government in shaping the region’s automotive future.
Now in its fifth edition, the Asia Automotive Award has established itself as a respected benchmark for excellence in the Asian automotive industry. The 2025 Awards received a record-breaking 250 submissions across 11 categories, covering areas such as innovation, sustainability, leadership, motorsports, marketing excellence, aftermarket development, and talent advancement. Following a rigorous evaluation process, 150 shortlisted entries advanced to the final interview stage, making this one of the most competitive editions to date.
The highlight of the evening was the presentation of the Automotive Lifetime Achievement Award, recognising individuals whose visionary leadership has left a lasting impact on the Asian automotive industry. The 2025 recipients were Tun Dr. Mahathir Mohamad, Malaysia’s fourth and seventh Prime Minister, credited with the foundation of the national automotive industry, and Dr. Prachin Eamlumnow, President and CEO of Grand Prix International Public Company Limited, in recognition of his significant contributions to Thailand’s automotive media and exhibition landscape.
Commenting on the regional expansion, Dr. Por Boon Kuan, Chairman of the 5th Asia Automotive Award – Thailand Chapter, said the move beyond Malaysia reflects the growing need for a unified Asian automotive platform that provides greater international exposure and collaboration opportunities for industry players.
Meanwhile, Mr. Anothai Eamlumnow, Chief Operating Officer of the Production Division at Grand Prix International and Vice President of the event, emphasised that the Awards serve not only to recognise excellence but also to inspire innovation, sustainability, and long-term industry progress, reinforcing Thailand’s role as a regional automotive hub.
The event was supported by main sponsor CNC Innovation Sdn. Bhd., highlighting the importance of technological advancement and strategic partnerships in driving sustainable growth across Asia’s automotive value chain.
With its successful first regional edition, the Asia Automotive Award sets a new precedent for future ceremonies to rotate across Asia, further strengthening its position as a leading platform celebrating excellence and collaboration in the Asian automotive industry.
For more information, visit asiaautomotiveawards.com.
