The GAC GS3 Emzoom receives a subtle yet impactful update in Malaysia, as WTC Automotif (WCTA) refreshes its locally-assembled (CKD) B-segment SUV with a stronger visual identity, while keeping pricing unchanged.
At first glance, this isn’t a major overhaul, but look closer, and you’ll notice that GAC has strategically enhanced what matters most in today’s competitive SUV landscape: design appeal and perceived value.
A Bolder Face for the Premium R
Leading the update is a redesigned front fascia, introduced exclusively on the Premium R variant.
The new “Flowing Diamond Star” grille replaces the previous “Mecha Wing” design, now featuring sleek black horizontal elements that give the SUV a wider, more planted stance. The lower grille has also been revised to complement this updated look, resulting in a more cohesive and modern front-end design.
Meanwhile, the Exclusive variant retains the previous grille, offering buyers a more familiar aesthetic.
New Two-Tone Colours Add Extra Flair
Beyond the grille, GAC has also refreshed the colour palette.
While some previous shades have been discontinued, customers can still opt for:
- Asphalt Black
- Super Star Silver
- Frost White
For those opting for the Premium R, the update brings a more premium touch with new two-tone colour schemes, pairing:
- Graphite Grey + Black Roof
- Super Star Silver + Black Roof
- Frost White + Black Roof
These combinations elevate the Emzoom’s visual presence, giving it a sportier and more youthful appeal on the road.
Same Price, Better Value
Despite the updates, pricing remains unchanged:
- Exclusive – RM116,800
- Premium R – RM126,800
Even more attractive, limited-time rebates of up to RM18,500 significantly lower the entry point, making the Emzoom one of the more value-packed offerings in its segment.
Buyers also benefit from:
- 5-year / 150,000 km vehicle warranty
- 7-year / 180,000 km engine & transmission warranty
No Changes Under the Hood
Mechanically, the GS3 Emzoom continues unchanged—and that’s not necessarily a bad thing.
It retains its:
- 1.5-litre turbocharged engine
- 177 PS and 270 Nm of torque
- 7-speed wet dual-clutch transmission (WDCT)
This setup delivers a responsive and energetic drive, well-suited for both urban commutes and highway cruising.
Premium R Still Leads in Features
The Premium R variant continues to justify its position at the top of the range with a more comprehensive feature list, including:
- Panoramic sunroof
- Hands-free powered tailgate
- Powered driver’s seat
- Ambient lighting
- Wireless charging pad
- 360-degree surround view monitor
- Six airbags (vs four in Exclusive)
- Front & rear parking sensors
- Hill descent control
It also gains additional convenience features such as:
- High Beam Assist
- Park Assist
Comprehensive ADAS Across the Range
Both variants come equipped with a solid suite of Advanced Driver Assistance Systems (ADAS), including:
- Adaptive Cruise Control
- Autonomous Emergency Braking (AEB)
- Traffic Jam Assist
- Lane Keep Assist
- Lane Departure Warning
- Traffic Sign Recognition
- Intelligent Speed Limit Control
These features ensure that safety remains a strong selling point for the Emzoom.
Final Take: Small Update, Smart Move
The latest update to the GAC GS3 Emzoom proves that sometimes, evolution beats revolution.
By refining its design and introducing more premium visual elements, without increasing the price, GAC has made the Emzoom an even more compelling option in Malaysia’s crowded B-segment SUV space.
For buyers seeking a stylish, well-equipped, and value-driven SUV, this refreshed Emzoom might just hit the sweet spot.
