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Pagani: Always build special one-off projects

Like an indefatigable, end-of-level videogame boss, the Pagani Zonda was a car that refused to give up. Ditto the Huayra, which in its swansong morphed into the ultimate baddie, the unhinged V12 ‘R’. For Pagani, having these two models still swimming in hypercar waters for years was a deliberate tactic.

“We believe that having a car in production for this amount of time helps create a strong attachment for that specific car,” Christopher Pagani – son of Pagani founder Horacio – recently told TopGear.com. “And at the end of the day, we listen to what the clients want.”

And the clients want something bespoke, one-off, rare and unique to them. “They want something like the Huayra R. They always want a special project, and we will always keep working on that.”

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