Chery Expands Southern Region Presence with New Gen 4.0 3S Centre in Kulai, Johor
Chery Auto Malaysia continues to strengthen its growing presence in the Malaysian automotive market with the opening of its latest 3S (Sales, Service and Spare Parts) centre in Kulai, Johor, introducing a more premium and customer-focused ownership experience for customers in the southern region.
Operated by dealer partner Autohub Mobility Sdn Bhd, the new Chery Kulai 3S Centre is located at No. 4, Jalan SME 1, Kawasan Perindustrian SME, Kulai, Johor. Spanning 734 square metres, the facility represents another important step in Chery’s expansion strategy while bringing its latest retail experience closer to customers.
Introducing Chery’s New Gen 4.0 Showroom Experience
The Chery Kulai outlet marks a significant milestone as the second Chery facility in Malaysia to adopt the brand’s latest Gen 4.0 showroom design concept, while becoming the first outlet in the southern region to feature this refreshed corporate identity.
Designed around a more modern and premium customer experience, the Gen 4.0 concept creates a welcoming environment where customers can explore Chery’s latest vehicle lineup in a more comfortable and engaging setting.
Beyond vehicle display areas, the facility also features a dedicated customer lounge, providing a relaxing space for customers while their vehicles undergo servicing.
Complete Sales and Aftersales Support Under One Roof
As a dedicated 3S centre, Chery Kulai provides customers with a complete automotive experience, from purchasing a new vehicle to professional aftersales support.
The service centre is equipped with four service bays and supported by trained Chery technicians who ensure maintenance work is carried out according to the brand’s standards using genuine parts and recommended procedures.
With aftersales support becoming an increasingly important factor for modern vehicle ownership, the new facility aims to provide customers with greater confidence and convenience throughout their ownership journey.
Strengthening Chery’s Growing Footprint in Johor
The opening of Chery Kulai marks Autohub Mobility’s second Chery outlet in Johor, following the successful operation of Chery Tampoi 4S Centre.
With this latest addition, Chery Auto Malaysia now has a total of 11 showrooms across Johor, further expanding accessibility for customers in the southern region.
The expansion reflects Chery’s continued commitment to improving its nationwide dealership network as the brand grows its presence in Malaysia’s competitive automotive landscape.
Operating Hours
Customers can visit Chery Kulai showroom daily, including Sundays and public holidays, from 8.30 am to 6.00 pm.
Meanwhile, the service centre operates from Monday to Saturday, 8.00 am to 5.00 pm, and remains closed on Sundays and public holidays.
With the introduction of its latest Gen 4.0 retail concept and enhanced customer facilities, Chery Kulai aims to deliver a more premium and seamless ownership experience for customers in Johor.
