The Asia Automotive Award (AAA) stands as one of the region’s most respected platforms for honouring outstanding achievements in the automotive industry. Guided by the slogan “Driving the Future of Asia’s Automotive Business Together,” the award reflects a shared commitment to innovation, collaboration, and progress across the entire Asian automotive ecosystem.
More than a ceremony, the Asia Automotive Award serves as a benchmark for excellence, bringing together automotive manufacturers, technology developers, mobility innovators, and regional leaders under one prestigious platform.
A Regional Platform Built on Recognition and Innovation
The Asia Automotive Award was established to celebrate impactful contributions that strengthen and advance the automotive sector in Asia. Today, it has grown into a regional initiative spanning Malaysia, Thailand, Indonesia, China, South Korea, Japan, the Middle East, and beyond.
The award embodies its slogan by fostering a spirit of partnership and encouraging players across the industry to move forward together through:
- Innovation and technological advancement
- Best practices and industry excellence
- Regional collaboration and knowledge-sharing
- Sustainable and future-oriented mobility solutions
A Strict and Transparent Evaluation Process
The credibility of the Asia Automotive Award is rooted in its structured and transparent evaluation process.
Nominees are required to submit comprehensive details on performance achievements, innovation impact, sustainability efforts, and overall contribution to the industry.
Judging Panel
The judging process is carried out by an experienced panel consisting of:
- Senior automotive experts
- R&D engineers and technical specialists
- Market and industry analysts
- Automotive journalists
- Regional advisors
Their collective expertise ensures that every evaluation is fair, balanced, and aligned with real industry expectations.
Judging Criteria & Evaluation Framework
To ensure fairness and authenticity, each nominee is evaluated based on seven key criteria:
1. Innovation & Technological Advancement
Breakthrough technologies, EV development, automation, safety engineering, or unique ideas that push boundaries.
2. Market Impact & Performance
Sales results, market growth, brand influence, consumer adoption, and measurable industry impact.
3. Quality, Reliability & Standards Compliance
Durability, testing standards, certifications, consistency, and regulatory compliance.
4. Customer Experience & Service Excellence
Service quality, responsiveness, customer satisfaction, and retention.
5. Sustainability & Environmental Responsibility
Green manufacturing, carbon reduction, eco-friendly solutions, and long-term sustainability commitment.
6. Leadership & Industry Contribution
Visionary leadership, mentorship, workforce development, and contributions to industry improvement.
7. Regional Impact & Collaboration
Cross-border cooperation, supply chain influence, Asian market integration, and regional business expansion.
AAA 2026: Hosted in Bangkok, Thailand
The upcoming Asia Automotive Award 2026 will be a significant milestone, hosted for the first time by Grandprix at the prestigious:
Vibhavadee Ballroom,
Centara Grand at Central Plaza Ladprao,
Bangkok, Thailand
Date: 17th January 2026 (Saturday)
This year’s ceremony continues under the organisation of AsiaAuto Venture Sdn. Bhd., the official organiser for previous editions as well. With a larger regional presence and an influential automotive hub like Thailand as the host location, the 2026 event is expected to attract major industry leaders from across Asia.
Growth, Impact, and Regional Significance
The Asia Automotive Award continues to expand its influence year by year, becoming a powerful regional platform for recognizing excellence. Hundreds of participants, from manufacturers and technology companies to mobility startups and education institutions, now attend the event annually.
The award’s impact is clear:
- Enhancing brand trust and industry credibility
- Encouraging higher standards across automotive sectors
- Opening opportunities for regional collaboration and investment
- Highlighting future mobility, electrification, and digital transformation
AAA’s rapid growth reflects Asia’s rising influence in shaping the future of the global automotive industry.
Powered by its signature slogan, “Driving the Future of Asia’s Automotive Business Together”, the Asia Automotive Award remains a crucial platform that celebrates visionaries, innovators, and industry leaders across the region.
As Asia moves rapidly toward electrification, digitalization, and sustainable mobility, the award continues to recognize those who drive progress and shape the future.
With its fair and rigorous judging process, regional significance, and expanding footprint, AAA stands as a respected symbol of excellence across Asia’s automotive landscape.
