iCAUR MALAYSIA UNLEASHES ELECTRIFIED iEXPERIENCE, FIRST OFF-ROAD TEST DRIVE FOR 03 MODEL IN MALAYSIA

Public Welcomed To Break Boundaries Behind The Wheel Of The iCAUR 03 While Navigating A Customised Off-road Circuit At 1 Utama

Kuala Lumpur, 18 June 2025 – Malaysia is blazing new trails in electric mobility with the exclusive debut of the iCAUR 03, the country’s first fully electric off-road-capable SUV. Making its first international appearance outside China, the iCAUR 03 sets a bold precedent for the nation’s electrified future — combining rugged performance, intelligent design, and next-gen safety in one powerful package.

Unveiled to much fanfare at the Malaysia Autoshow 2025, the iCAUR 03 is now taking centre stage at 1 Utama Shopping Centre, where the public can experience its capabilities firsthand via the iEXPERIENCE Off-Road Test Drive, an urban course that pushes the limits of what an electric SUV can do.

“The iCAUR 03 is more than just a new car—it’s the start of a movement,” said Emily Lek, Vice President of iCAUR Malaysia. “We’re proud to introduce a vehicle that reflects a new kind of lifestyle—one that’s adventurous, electrified, and intelligent.”

Pushing Boundaries with Every Turn

Built with the adventurous spirit in mind, the iCAUR 03 is equipped with 12 all-terrain drive modes, a 6-in-1 electric drive module, and an H-arm multilink suspension system—designed to deliver precise control whether you’re navigating city streets or rocky slopes.

Onlookers at 1 Utama will get to witness this prowess during the iEXPERIENCE challenge, which features signature off-road obstacles such as:

• iSee-Saw: A ramp that tests the SUV’s balance and chassis rigidity
• iSlide: A steep slope showcasing torque delivery and intelligent descent control
• iSplash: A water-wading demonstration across a 400mm-deep pool
• iBreaker: A one-wheel traction test showing the intelligence of the iWD dual-motor system

Design That Dares to Stand Out

With its bold i-BOX design language, the iCAUR 03 sports sharp lines, futuristic LED signatures, and a commanding stance. Inside, drivers are greeted with an immersive tech ecosystem—featuring a 15.6″ central screen, a 9.2″ instrument panel, and a 12-speaker INFINITY audio system, all powered by the intuitive i-VA interface.

Innovation Meets Safety

The iCAUR 03 isn’t just built to perform—it’s built to protect. Its iCARE system features the first all-aluminium SUV chassis in Malaysia, delivering an incredible 31,812 Nm/deg torsional rigidity. Coupled with a 4-layer IPX8 battery armour system, including a ceramic thermal barrier and hardened aluminium shield, this SUV offers unmatched durability and thermal safety.

Level 2.5 Advanced Driver Assistance Systems (ADAS) also come standard, providing peace of mind with Adaptive Cruise Control, Emergency Lane Assist, and Traffic Jam Assist.

Electrified Options for Every Lifestyle

The iCAUR 03 offers two variants:

• 2WD Model: 135kW motor, 220Nm torque, 65.7kWh battery, and 426km range (NEDC)
• iWD Dual-Motor Model: 205kW, 385Nm torque, 69.8kWh battery, and 418km range (NEDC)

Both models maintain excellent ground clearance and offer 28° approach and 32° departure angles—further cementing iCAUR’s reputation as a true off-road performer.

A Public Showcase for a Private Revolution

The iCAUR 03 Public Roadshow will run from 20–22 June 2025, 10:00 AM to 6:00 PM, at the Ground Floor Carpark (Old Wing), 1 Utama Shopping Centre. Guests can test drive the vehicle, experience immersive demos, and place a fully refundable RM1,000 booking to reserve their unit ahead of the Q3 2025 launch.

The iCAUR 03 is expected to retail between RM145,000 and RM155,000—a compelling price point for a feature-packed electric SUV built for serious adventures.

The Road Ahead

Backed by Chery and SmartMi Tech, iCAUR is poised to disrupt the global EV market with bold designs, robust engineering, and customer-focused experiences. The brand’s global vision includes a presence in 100 countries and 2,000 outlets by 2028, with Malaysia taking the lead in the region’s off-road EV transformation.

As Malaysia races toward its low-carbon goals under the National Energy Transition Roadmap (NETR) and Low Carbon Mobility Blueprint (LCMB), the iCAUR 03 stands ready to be the electrified SUV of choice for the nation’s trailblazers.

To learn more or book your test drive, visit www.icaur.com.my.