Kuala Lumpur, June 2025 – Since its debut in December 2024, the Proton e.MAS 7 has swiftly emerged as the top EV in Malaysia—capturing an estimated 25 % share of all new electric vehicles registered in January 2025 and topping monthly sales charts in subsequent months .
Sales & Demand
• January 2025: 421 units delivered, surpassing the combined registrations of the next three EVs .
• February 2025: 580 units delivered; over 1,000 total deliveries by early March .
• Bookings: Surpassed 4,500 orders by mid-March, prompting Proton to raise production by 3,000 units to meet demand .
Proton’s bold move reflects strong consumer appetite: a model designed for value, practicality, and brand confidence.
Podium-Worthy Specs
Platformed on the Geely Galaxy E5, the e.MAS 7 is classified as a compact crossover SUV and comes in two variants:
• Prime: 49.5 kWh blade LFP battery; WLTP-estimated 345 km range
• Premium: 60.2 kWh blade LFP battery; WLTP-estimated 410 km range
• Performance: Around 120 kW (160 hp) output and 320 Nm torque—enough for a quick 0–100 km/h in ~7 s  .
• Charging: 100 kW DC fast‑charging—30 % to 80 % in 20 min; 11 kW AC wallbox takes ~5–6 h .
The e.MAS 7 also offers Level 2 ADAS, panoramic sunroof, LED lighting, and a tailored suspension setup for Malaysian roads .
Pricing & Launch Offers
• Prime: RM 109,800 (launch promo RM 105,800)
• Premium: RM 123,800 (launch promo RM 119,800)
• First 3,000 buyers received RM 4,000 off   .
Owner Insights
On Reddit, early e.MAS 7 Premium owners share their experiences:
“The 410 km WLTP range is misleading… I regularly get about 370km+ 350 km+ from 100 %–10 % SoC.” 
“The car is a really nice place to be in… Proton’s suspension work is also top‑notch.” 
“The ice‑cream van noise when you drive below 30 km/h… Proton says they’re working to give customers options.” 
Common praise highlights cost savings, roomy interior, and ride quality—while minor software quirks and pedestrian warning tones are slated for updates.
Beyond Borders
Exports began in early 2025 to Nepal, Singapore, and Trinidad & Tobago, with the first 50 units shipped to Nepal in February . Proton plans to build a local CKD assembly plant in Tanjung Malim by end‑2025 .
What This Means for Malaysia
• The e.MAS 7 has narrowed the gap with market leader BYD—its monthly unit count nearly matches BYD’s entire EV fleet .
• Proton demonstrates strong EV potential and local brand momentum.
• With over 6,000 launch‐package units sold and rising demand, the e.MAS 7 sets new benchmarks for affordable EVs in Malaysia .
Final Take
The Proton e.MAS 7 marks a turning point for Malaysia’s EV adoption. With compelling pricing, solid specs, early delivery momentum, and a loyal customer base, Proton has delivered a local challenger that competes head-on with global brands.
