PROTON Dazzles at Malaysia Autoshow 2025 with Innovative Showcases and Visitor Engagements

– New EV from Proton e.MAS makes first public debut
– Exclusive offers and interactive experiences lined up for attendees throughout the event

Serdang, 8 May 2025 – PROTON is set to make a powerful impact at the Malaysia Autoshow 2025 (MAS 2025), held from 9 to 15 May at MAEPS, Serdang. The national automaker will feature an exciting lineup of its latest models, cutting-edge technology, engaging attractions, and special promotions designed to connect with Malaysian consumers.

Carrying the theme “Inspiring Connections,” PROTON’s booth will showcase its top-selling models including the Proton X50, X70, X90 MHEV, and the best-selling C-segment sedan, the Proton S70. The centerpiece of the display will be the public unveiling of PROTON’s second all-electric vehicle (EV) from the e.MAS series—making its debut ahead of its official launch later this year.

“MAS 2025 is an important opportunity for PROTON to engage with our customers and share our vision for the future. The preview of our new EV reflects our commitment to innovation, while the lineup of current models highlights the strength and diversity of our offerings,” said Dr. Li Chunrong, CEO of PROTON.

Immersive, Tech-Driven Experiences

Among the show’s biggest draws is PROTON’s first-ever 5D Instagrammable Experience, featuring the Proton S70. Using an advanced interactive screen, visitors can design a custom vehicle wrap and see it projected in real time onto a physical S70. Attendees are encouraged to snap photos and share their experience on social media to receive exclusive gifts.

PROTON is also bringing a digital laser light show to MAS 2025—another first for the event. This high-tech spectacle embodies PROTON’s innovation-focused approach and promises to wow attendees with its visual appeal.

Exclusive Offers and Customer Appreciation Deals

To reward its customers, PROTON is launching several limited-time promotions during the autoshow, including:

• Rebates of up to RM10,000 and trade-in bonuses of up to RM5,000 through the “MAY-LAH! Buy PROTON” campaign
• An additional RM1,000 rebate exclusively for bookings made at MAS 2025
• Up to RM3,500 in support for Grab drivers looking to purchase a new PROTON Saga
• One year of free servicing for educators and healthcare professionals, in addition to existing promotions
• Over RM3,000 in savings for fresh graduates, including:
  • 3 months of zero instalments (worth RM1,500)
  • Free road tax for the first year
  • Rebates of up to RM1,000
  • RM500 trade-in bonus
• Entry into the test drive campaign, with a chance to win petrol cards and a brand-new Proton e.MAS 7, for those who test drive and register any ICE PROTON model during the event
  *Terms and conditions apply.

Driving into the Future

In addition to celebrating its current range, PROTON is offering a glimpse into its electric future with an exclusive preview of its upcoming EV. Attendees are invited to participate in a creative slogan contest to help define the identity and message of this innovative model.

PROTON’s MAS 2025 presence will be enhanced by livestreams, KOL content, and hands-on activities—catering to visitors of all ages and interests. The brand’s enduring values of innovation, reliability, and Malaysian pride will take center stage throughout the week-long event.

For more details, visit www.proton.com or follow PROTON Cars on Facebook and Instagram.