Celebrating 50 Years of the BMW 3 Series with a New Chapter in Performance and Innovation
Kuala Lumpur, 8 May 2025 – BMW Malaysia today introduced the New BMW 330Li M Sport at the Malaysia Autoshow 2025, adding a compelling new chapter to the storied legacy of the BMW 3 Series. As the brand commemorates five decades and seven generations of its most iconic model, the latest long-wheelbase variant combines hallmark BMW performance with elevated comfort and next-generation technology.
Benjamin Nagel, Managing Director of BMW Group Malaysia, remarked,
“The BMW 3 Series is not just a cornerstone of our lineup—it represents the soul of BMW. For 50 years, it has defined and redefined the sport sedan segment through its blend of dynamic performance and cutting-edge innovation. With the new BMW 330Li M Sport, we carry this legacy forward while adapting to the refined tastes and expectations of modern Malaysian drivers. This model embodies our commitment to choice, technology openness, and driving pleasure in equal measure.”
A Timeless Legacy Reimagined
Since its global debut in 1975, the BMW 3 Series has stood as the benchmark for sportiness, precision, and innovation in the premium segment. The New BMW 330Li M Sport continues this legacy with a refreshed design, luxurious enhancements, and the latest digital technologies.
Exterior Highlights
The New BMW 330Li M Sport exudes a refined athleticism, merging sporty aesthetics with premium elegance. Its bold Pearl Chrome kidney grille anchors the front fascia, flanked by sleeker adaptive LED headlights for improved visibility and a sharp, modern appearance. The extended wheelbase enhances rear passenger comfort while maintaining the sleek, elongated silhouette the 3 Series is known for.
Premium Interior with a Digital Edge
Inside, the cabin blends modern luxury with intuitive digital functionality. At its heart is the BMW Curved Display, combining a 12.3-inch instrument panel and a 14.9-inch control touchscreen, all powered by BMW Operating System 8.5. The new QuickSelect function ensures seamless access to entertainment and navigation features.
Other refined touches include:
- Galvanic Embellisher for Controls for a premium tactile experience
- Crafted Clarity crystal elements on the gear selector and iDrive controller
- 16-speaker Harman Kardon Surround Sound System for immersive in-car audio
- Redesigned luxury instrument panel with integrated slim air vents
Advanced Driving Technology and Assistance
Equipped with state-of-the-art features such as:
- Active Cruise Control with Stop&Go
- Parking Assistant Plus
- Tyre Pressure Indicator
The New BMW 330Li M Sport delivers confident handling and smooth cruising, elevating both convenience and safety.
Colours and Upholstery Options
Available in three striking exterior finishes—Carbon Black, M Brooklyn Grey, and Arctic Race Blue—the vehicle’s dynamic styling is further accentuated by two premium leather upholstery choices: Vernasca Mocha and Vernasca Cognac.
Relax. We Care. – BMW Ownership, Redefined
BMW Group Malaysia reinforces its commitment to premium ownership with the “Relax. We Care.” programme—delivering total peace of mind through a 360-degree approach to customer care.
Key highlights include:
- BMW Service Promise: Expert service with transparency and precision
- BMW Proactive Care: Real-time diagnostics and alerts via My BMW App or iDrive
- BMW ConnectedDrive: Seamless digital integration and OTA updates
- BMW Service & Repair Inclusive (BSRI):
- 5-year unlimited mileage warranty
- 5 years / 100,000km service coverage
- 6-year unlimited mileage service coverage for BEVs
- 8-year high-voltage battery warranty
- BMW Roadside Assistance: 24/7 emergency support, towing, and accommodation when needed
These benefits are bundled under the BMW New Car Campaign, ensuring every BMW customer enjoys a seamless, connected, and worry-free ownership experience from day one.
