Sime Beyond Auto Opens New BYD Sri Petaling Showroom, Sports-Inspired Concept Coming This August
Malaysia’s electric vehicle (EV) market continues to gain momentum as Sime Beyond Auto, a subsidiary of Sime Motors, officially opens its newest BYD Sri Petaling showroom. The latest addition strengthens the company’s nationwide retail presence while introducing an exciting new retail concept that aims to redefine the customer experience.
Located strategically within the bustling Bukit Jalil–Sri Petaling corridor, the new 1S (Sales) outlet is already welcoming customers, with an even bigger transformation scheduled for August 2026.
Sports Heritage Inspires the Next Generation Showroom
Although the showroom is currently operational, Sime Beyond Auto has confirmed that the outlet will undergo a major redesign next month, introducing a sports-inspired showroom concept.
The idea draws inspiration from Bukit Jalil’s identity as Malaysia’s sporting hub, home to the National Stadium and numerous world-class sporting facilities.
Once completed, visitors can expect:
- A dedicated vehicle delivery area designed as the showroom’s “centre field”
- Display space for up to five BYD vehicles
- A modern customer lounge for a more comfortable purchasing experience
- A refreshed retail environment inspired by sports and performance
This concept follows the design language first introduced at BYD Mansion Macalister, Penang, reflecting Sime Beyond Auto’s effort to create unique destination showrooms rather than conventional dealerships.
Strengthening BYD’s Presence Across Malaysia
With the launch of the Sri Petaling outlet, Sime Beyond Auto now operates six BYD dealerships nationwide, covering key regions across Malaysia.
The current network includes:
- Sri Petaling
- Ara Damansara
- Kuala Lumpur (TREC)
- Mid Valley Southkey
- Tebrau
- Mansion Macalister, Penang
The expansion demonstrates the company’s commitment to making BYD products more accessible while supporting the growing adoption of electric vehicles throughout the country.
According to Vi Thim Juan, Managing Director of Malaysia Retail & Distribution at Sime Motors, every new outlet represents the company’s commitment to delivering a higher standard of automotive retail and aftersales services while bringing the BYD ownership experience closer to Malaysian customers.
Attractive Promotions for New Buyers
To celebrate the opening, Sime Beyond Auto is offering several attractive promotions for customers.
Buyers who book a BYD ATTO 3 at any Sime Beyond Auto showroom during the promotional weekend can enjoy:
- Promotional packages worth up to RM14,000
- Lucky draw prizes worth up to RM1,000
In addition, customers who place a booking at any Sime Beyond Auto outlet between 1 July and 30 September 2026 will also stand a chance to win a motorcycle worth RM39,900.
These offers provide added value for prospective EV buyers looking to make the switch to electric mobility.
A Growing EV Future for Malaysia
The opening of BYD Sri Petaling represents more than just another dealership—it reflects the rapid evolution of Malaysia’s EV landscape.
As competition among EV brands continues to intensify, investments in customer experience, innovative showroom concepts, and wider retail coverage are becoming increasingly important.
With its upcoming sports-themed transformation and strategic location, the new Sri Petaling outlet is set to become another flagship destination for Malaysians interested in exploring BYD’s expanding range of electric vehicles.
Whether you’re considering your first EV or simply looking to experience BYD’s latest offerings, the new showroom adds another convenient location for customers in the Klang Valley.
