Motul Malaysia and MR Lubricant Mark 10 Years of Growth, Performance and Shared Ambition
A decade in the automotive industry is no small feat, especially in Malaysia’s highly competitive lubricant market. In February, Motul Malaysia and MR Lubricant Sdn. Bhd. celebrated ten years of partnership with an elegant black-tie gala dinner held in the cool highlands of Genting Highlands.
The exclusive celebration brought together 85 dealers from the Northern and East Coast regions, honouring not just business success, but the trust, resilience and shared ambition that have driven both companies forward since 2016.
From Diesel Specialist to Regional Powerhouse
The partnership began modestly in 2016, when MR Lubricant was appointed as the official distributor for Motul’s Tekma Heavy Duty Diesel Engine Oil. What started as a focused distributorship has since evolved into a comprehensive regional operation covering Motul’s passenger car engine oil portfolio across Northern and East Coast Malaysia.
Over the years, MR Lubricant steadily expanded its capabilities, strengthening dealer networks, enhancing logistics, and deepening technical expertise, all while maintaining a strong connection to Malaysia’s vibrant motorsports culture.
Ravi Shankar, General Manager of Motul Malaysia, described the distributor’s journey as “remarkable,” noting its transformation from a specialised diesel oil partner into a key regional pillar for Motul’s broader automotive ambitions. With an integrated facility slated for completion in 2026, MR Lubricant’s next chapter signals long-term confidence and sustainable expansion.
Echoing that sentiment, MR Lubricant Co-Founder and Operations Director Alvin Toh credited the milestone to dealer loyalty and team dedication. What began as a small operation, he reflected, was always driven by big ambition, and that ambition continues to fuel the company’s growth.
A Night of Recognition and Celebration
The gala dinner was more than a celebration, it was a tribute to the dealers who have supported the brand’s journey over the past decade.
Outstanding partners were recognised with special appreciation awards, highlighting their critical role in delivering premium lubrication solutions and service excellence to customers across the regions.
Guests enjoyed live entertainment, an AI-powered photo booth capturing memorable moments, and an energetic lucky draw session that added excitement to an already glamorous evening.
Racing DNA That Drives Road Innovation
Beyond the celebration, the evening reinforced Motul’s global motorsport heritage and its commitment to performance-driven innovation.
The French lubricant specialist continues to strengthen its racing credentials through its partnership with McLaren Racing, serving as official lubricants partner for both the McLaren Formula 1 Team and McLaren Endurance Racing’s FIA World Endurance Championship programme.
Motul’s racing legacy also includes its long-standing involvement with the 24 Hours of Le Mans since the 1950s and its role as official lubricants partner of the FIA World Endurance Championship since 2016.
This continuous exposure to extreme racing conditions allows technologies tested on the track to be translated into products engineered for everyday drivers, ensuring durability, efficiency, and protection in real-world conditions.
Spotlight on Innovation: Eco-Tech 5W30 and NGEN Hybrid
Among the highlights of the evening were two forward-looking products tailored for modern mobility.
Motul Eco-Tech 5W30
A fully synthetic engine oil meeting the latest API SP and ILSAC GF-6A standards, Eco-Tech 5W30 is engineered for enhanced engine cleanliness, strong thermal stability, and improved fuel efficiency. Its formulation is particularly beneficial for Malaysia’s stop-and-go urban traffic, while remaining compatible with both turbocharged and naturally aspirated engines.
Motul NGEN Hybrid
Developed specifically for hybrid powertrains, NGEN Hybrid addresses the unique stress of frequent start-stop cycles and extended engine-off periods. As hybrid adoption continues to grow in Malaysia, this product reflects Motul’s commitment to supporting sustainable mobility without compromising performance protection.
Driving Into the Next Decade
As MR Lubricant enters its second decade with Motul, workshops and retailers across Northern and East Coast Malaysia are invited to explore partnership opportunities. The distributor offers comprehensive product training, marketing support, and access to Motul’s premium lubricant portfolio.
Ten years of collaboration have laid a strong foundation. With infrastructure expansion ahead and innovation at the core, Motul Malaysia and MR Lubricant are well-positioned to drive performance, growth, and dealer success into the next chapter of Malaysia’s automotive landscape.
