LEGO Shifts Into High Gear with “Build Your Dream Ride” Autoshop Experience at KF Kiddy Circuit Malaysia
The world’s most iconic brick brand is taking vehicle enthusiasm beyond the living room floor. The LEGO Group is bringing imagination into motion with its latest Malaysian activation, the Build Your Dream Ride Autoshop Experience, in collaboration with KF Kiddy Circuit.
Running from 6 March to 30 June 2026, the experience transforms KF Kiddy Circuit Mid Valley Megamall and KF Kiddy Circuit Mid Valley Southkey into vibrant LEGO-themed racing hubs, blending hands-on building with real-world karting excitement.
For automotive fans both young and grown, this isn’t just playtime. It’s an immersive journey where creativity meets motion.
From Brick to Track: Where Imagination Takes the Wheel
The Build Your Dream Ride campaign celebrates LEGO’s diverse vehicle lineup, spanning:
- LEGO City – Everyday adventure and rescue vehicles
- LEGO Technic – Advanced engineering builds
- LEGO Speed Champions – Motorsport-inspired icons
From detailed hypercars to fire trucks and race machines, the campaign empowers children to build, customise and test their own creations, reinforcing confidence, creativity and problem-solving skills through hands-on play.
Ágnes Molnár, Marketing Director for Singapore, Malaysia and APAC Travel Retail at The LEGO Group, highlighted that play remains one of the most powerful tools for children to explore the world. Through this campaign, kids are encouraged to “take the driver’s seat” not just figuratively, but quite literally.
The Autoshop Experience: A Mission-Based Racing Adventure
At the heart of the campaign lies a mission-style journey designed to keep families engaged from start to finish.
Participants receive a “Build Your Dream Ride” mission card and complete a series of pit-stop challenges, including:
- 🏎 Completing one karting session
- 🧱 Building and testing a LEGO vehicle at the Dream Ride Test Zone
- 🎨 Colouring their own dream ride
- 🛞 Matching wheels to the correct LEGO builds
- 📸 Snapping a photo with the LEGO 3D Racer Minifigure
Each completed activity earns a stamp, and those who finish the full mission can redeem an exclusive LEGO Racer Minifigure with Golden Trophy (limited to children aged 4–12, while stocks last).
The Malaysian KF Kiddy Circuit branches feature a 200-metre themed racing track designed for children of varying skill levels. Combined with LEGO visuals, brick-built displays and larger-than-life minifigures, the experience transforms the venue into a full-fledged automotive playground.
