Hyundai Motor Malaysia and EON Berhad Strengthen Partnership to Expand Retail Network
Kuala Lumpur – Hyundai Motor Malaysia (HMY) and Edaran Otomobil Nasional Berhad (EON) have formalised a renewed collaboration with the signing of a Letter of Intent (LOI), signalling a strategic move to further strengthen Hyundai’s presence and accessibility across Malaysia.
The agreement reflects Hyundai’s continued long-term commitment to the Malaysian market, focusing not only on network expansion, but also on delivering sustained customer value, service excellence and greater convenience for customers nationwide.
Two New Dealerships Planned for High-Growth Regions
Under the LOI, Hyundai and EON will jointly develop two new Hyundai dealerships in Klang Valley and Penang, with both outlets targeted to open in the first half of 2026. These locations were identified based on strong market potential, growing customer demand and rising interest in hybrid and advanced mobility solutions.
The new dealerships will bring Hyundai’s sales, service and aftersales capabilities closer to key population centres, supporting the brand’s efforts to deepen customer trust while improving ownership experience and accessibility.
Building Trust Through Strong Partnerships
Beyond physical expansion, the collaboration is designed to strengthen Hyundai’s reach into new customer segments while reinforcing confidence through a consistent and reliable nationwide retail experience. Over the coming years, Hyundai aims to further enhance its ecosystem through wider dealer coverage and elevated service standards, aligned with Malaysia’s transition towards safer, smarter and more sustainable mobility.
Commenting on the partnership, Ms Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia, said the collaboration is about more than growth.
“This collaboration is not just about expansion, but about building trust and delivering long-term value to Malaysians. We are grateful to EON for joining us on this journey, as their established reputation and nationwide presence make them an invaluable partner. By working together, we are combining global innovation with local expertise to deliver greater accessibility, service excellence and a retail network that can grow sustainably.”
Combining Global Innovation with Local Expertise
EON, which has built an extensive nationwide automotive retail and service network, brings strong operational expertise and on-ground market understanding to the partnership. This complements Hyundai’s global mobility leadership, enabling both parties to create a retail network that is scalable, customer-focused and future-ready.
Echoing this sentiment, Mr Akkbar Danial, Chief Executive Officer of EON Berhad, highlighted the strategic importance of the collaboration.
“This partnership reflects EON’s continuous pursuit of new opportunities to help shape Malaysia’s mobility future. In line with our guiding principle, ‘Passion Drives Possibilities’, we look forward to having Hyundai as one of our brands and delivering even greater value to our customers.”
A Shared Vision for Malaysia’s Mobility Future
With the LOI in place, Hyundai Motor Malaysia and EON Berhad are setting the foundation for a stronger, more accessible retail presence that prioritises customer experience and long-term value. As the two new dealerships take shape ahead of their 2026 opening, the partnership marks a key step in Hyundai’s strategy to grow sustainably while supporting Malaysia’s evolving mobility landscape.
