Proton Tech Showcase 2025: Showcasing the Future of Malaysia’s Automotive Innovation
The Proton Tech Showcase 2025 offered a comprehensive look into Proton’s evolving technological direction and reaffirmed the brand’s commitment to shaping the future of Malaysian mobility. Over three days, the Proton Centre of Excellence (COE) transformed into a hub of innovation, bringing together industry players, technology enthusiasts, and the public to explore the next chapter of Proton’s automotive journey.
📅 5 – 7 December 2025
📍 Proton Centre of Excellence (COE), Shah Alam
A Forward-Looking Exhibition Experience
Stepping into the showcase, visitors were greeted by an immersive exhibition environment highlighting Proton’s progress in engineering, electrification, and digitalization. The event effectively communicated the brand’s direction: moving beyond traditional automotive design into a more technology-driven, future-ready identity.
Advancing Electrification: EV & Hybrid Technologies
A significant portion of the showcase was dedicated to Proton’s electrification roadmap. Among the highlighted innovations were:
- Next-generation PHEV systems, designed for improved efficiency
- Advanced modular vehicle platforms supporting future EV development
- Battery technologies aligned with global mobility trends
- Detailed powertrain displays offering insights into Proton’s engineering capabilities
These exhibits demonstrated Proton’s clear intention to accelerate its presence within the electrified vehicle segment.
Smarter Mobility Through Digital Integration
Another major highlight was Proton’s move toward a connected mobility ecosystem. Visitors experienced hands-on demonstrations of features such as:
- Remote vehicle control via smartphone
- Smartwatch integration for security and accessibility
- Enhanced digital interfaces for drivers
These developments signal Proton’s commitment to providing users with a seamless and intuitive driving experience powered by smart technology.
Exclusive Look at Upcoming Proton Models
The event also featured exclusive previews of Proton’s upcoming models — including electrified and hybrid offerings. While details remain confidential, the event provided an exciting glimpse of Proton’s future design philosophy and technological direction, generating strong interest among attendees.
Knowledge Sessions & Thought Leadership
Complementing the displays were a series of informative sessions, including:
- Engineering and technology talks
- Panel discussions with Proton experts
- Guided demonstrations providing deeper insight into showcased innovations
These sessions helped visitors gain a more comprehensive understanding of Proton’s long-term strategy and its alignment with global mobility trends.
Looking Ahead: Proton’s Vision for the Future
The Proton Tech Showcase 2025 reaffirmed the brand’s ambition to lead Malaysia into a new era of automotive excellence. Through its investments in electrification, digitalisation, and advanced engineering, Proton is positioning itself to meet the evolving needs of modern drivers while contributing to the nation’s progress in sustainable mobility.
The event served as a strong reminder that Proton’s transformation is well underway — and the future looks both promising and dynamic for Malaysia’s national automaker.
