Thousands Ride Together on Harley-Davidson’s “United We Ride – National Harley Day”, Raising Funds and Spreading Community Spirit Across Asia Pacific
The event celebrated the freedom of the open road and the power of community.
MALAYSIA (September 12, 2025) — Harley-Davidson riders from across Asia Pacific rallied together on September 6, 2025, for the inaugural “United We Ride – National Harley Day.” The event showcased the collective power of the Harley-Davidson community to unite for a positive cause.
“United We Ride – National Harley Day” saw more than ten thousand riders and Harley Owners Group (H.O.G) members participate, demonstrating the brand’s enduring ethos of camaraderie and freedom. The ride, which took place from dealerships across the region, was not only a celebration of the open road but a powerful display of community spirit, raising significant awareness and funds for varied charities including Helmet Heroes.
Key highlights from the “United We Ride – National Harley Day” event include:
- Ridership: Over 10,000 riders from across the Asia Pacific region participated, underscoring the strong and active Harley-Davidson community in the market.
- Kilometres covered: Participants collectively rode over 1,200,000 kilometres, showcasing the passion and dedication of Harley-Davidson enthusiasts.
- Impact made: Proceeds have gone to varied charity groups. In Asia Emerging Markets, the regional charity activation was in partnership with child road safety advocate Helmet Heroes, funding helmets for children and their caregivers. Many riders and dealers were also engaged in community service, supporting the downtrodden and orphanages.
“The overwhelming support for the region’s first ‘United We Ride – National Harley Day’ is a testament to the passionate community that defines Harley-Davidson. We are incredibly proud of our riders for not only celebrating the freedom of the ride but for also coming together to make a real difference for local communities. This event truly embodies the spirit of ‘United We Ride’,”
said Kolja Rebstock, Senior Vice President – International Markets, Harley-Davidson.
Harley-Davidson extends its gratitude to all riders who contributed to the event’s success.
Catch glimpses of the activation here.
#UnitedWeRide #HarleyDavidsonAsia
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About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.
About Helmet Heroes Thailand
Helmet Heroes Thailand is a non-profit organization dedicated to saving lives and preventing injury through road safety education and the distribution of high-quality, TIS-certified motorcycle helmets to children and communities across Thailand. Our mission is to protect the vulnerable, educate riders, and foster a culture of safety on the roads, ensuring every child has the protection they need to have a brighter future.
About the Founder
The driving force behind Helmet Heroes is its founder, Savvy Rick Brown. His unwavering dedication to safety is born from profound personal trauma. As a young man in upstate New York, Rick was the victim of a malicious bullying incident as a teenager where his brakes were deliberately sabotaged, leading to a devastating crash. The event left him with severe spinal trauma and enduring PTSD, fundamentally altering the course of his life.
This harrowing experience instilled in Rick a deep understanding of how quickly lives can be changed by a single moment of vulnerability on the road. He transformed his personal tragedy into a public mission, founding Helmet Heroes to prevent others from suffering similar life-altering injuries. His work is a testament to his resilience and his commitment to protecting others, turning his own pain into a shield for the vulnerable. The partnership with an iconic brand like Harley-Davidson will amplify this life-saving mission, helping to bring safety and security to countless more individuals.
Please follow Helmet Heroes and Rick on:
Twitter: http://twitter.com/savvyrickbrown
FB: http://facebook.com/savvyrickbrown90
TikTok: http://tiktok.com/@savvyrickbrown
