“United We Ride” campaign goes beyond passion for motorcycles – powering a movement for child safety in Southeast Asia
KUALA LUMPUR, July 30, 2025 – This September 6, Malaysian roads will rumble to the sound of unity, freedom, and purpose as Harley-Davidson brings back “United We Ride – National Harley Day”, a regional rally that blends community, culture, and compassion into one powerful event.
What began as a celebration of riding has grown into a full-fledged movement across nine countries in the Asia Emerging Markets (AEM), turning each mile into a message — one of safety, solidarity, and social impact.
The Ride with a Real Purpose
This year, Harley-Davidson Malaysia takes the celebration to the next level, partnering with Helmet Heroes Thailand, a non-profit organisation dedicated to promoting road safety for children. Every ride on National Harley Day contributes to this mission, helping raise awareness and funds for helmets that will be distributed to young motorcyclists in rural areas — where helmets are often a luxury, not a given.
In a region where motorcycles are essential for daily life, the goal is simple yet critical: save lives by putting helmets on every child. This isn’t just about raising funds — it’s about building a future where no child is left unprotected.
How to Join the Movement
Riders of all backgrounds — from long-time Harley-Davidson owners and H.O.G. chapter members to new enthusiasts — are invited to register at their nearest Harley-Davidson dealership and be part of the action. Whether you ride solo or with your crew, all are welcome.
- Event Date: September 6, 2025
- Registration & Info: www.unitedwerideasia.com
Official route details and timings will be available via participating dealerships.
One Community, One Road
Beyond the charity cause, the event celebrates the Harley-Davidson spirit — freedom, expression, and the power of community. It’s not just about horsepower or chrome. It’s about the shared road and shared purpose that bind riders across borders and generations.
From Petaling Jaya to Penang, from veterans to first-timers, National Harley Day is a testament to what happens when a brand’s legacy becomes a vehicle for good.
Why It Matters
This isn’t just a one-day celebration. It’s part of a growing legacy Harley-Davidson is building in Asia. With the support of Didi Group, the sole distributor of Harley-Davidson in Malaysia, and a growing network of passionate riders, the brand continues to evolve beyond machines — driving progress through purpose.
More Than Metal. It’s a Movement.
At its heart, “United We Ride” is a reminder: motorcycles may move us, but our mission defines us. When you join National Harley Day, you’re not just starting your engine — you’re helping protect futures.
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Follow the Movement
Website: www.harley-davidson.com
FB: Harley-Davidson of Malaysia
#UnitedWeRide #HarleyDavidson #HarleyMalaysia #OurRoadOurRules #HelmetHero
